Publication of the focus group discussion with consumers

On 28.02.2023, the ZTG – Centre for Technology and Society conducted a focus group discussion to deepen the results of the representative consumer:inside survey of June 2022. The digital panel discussion was about:

• the previous experience of buying food with products labelled as biodiversity-friendly
• the evaluation of current examples in biodiversity conservation communication
• the importance of biodiversity protection for different product/goods groups
• the need for information on measures taken by food producers

The explorative study serves as a basis for another planned representative survey on the willingness to pay for biodiversity-friendly food.

Here you can find the results of the focus group discussion.