On June 25, 2024, a digital event on communicating biodiversity protection to consumers will take place from 1 p.m. to 3 p.m., to which we would like to invite you! The event is aimed in particular at manufacturing companies in the food industry that want to make a greater commitment to protecting biodiversity but do not know how best to communicate this to consumers. As part of the BioVal project, we tested communication messages, for example on product packaging or posters, to find out which approaches are most effective.
In this online event, we will present the results of our tests and discuss them with you. In this online event, we will also invite sustainability managers from the companies involved in the BioVal project, Alfred Ritter GmbH & Co. KG, FRoSTA AG and Seeberger GmbH involved in the BioVal project will share their experiences and perspectives.
Program:
– 1 p.m: Welcome & short round of introductions
– 1:15 p.m.: BioVal project input: brief presentation, results of a test of communication messages and interviews with company representatives
– 1:45 p.m.: Discussion of the results and exchange of experience
– 3 p.m.: Feedback & end
Are you interested to be part of it? Then register by e-mail to Celine Roth (celine.roth@tu-berlin.de) by June 21, 2024. The number of participants is limited to 12.
We look forward to an exciting exchange with you!
