Alicia Seifer, ZNU
Alicia Seifer joined ZNU as an officer in 2017 and is responsible for the further development of the internal and external marketing and communication strategy, the expansion of the digital offering, and involved in contributing to various studies, sector guides, and sustainability brochures. She completed her Master’s degree at the FOM Hochschule für Oekonomie & Management in the field of Marketing & Communication with a final thesis of an empirical analysis for the development of a communication concept. In her bachelor’s degree in Business Administration – also at FOM – she already focused on marketing and sales with reference to sustainability in food retailing.