Alicia Seifer, ZNU

Alicia Seifer joined ZNU as an officer in 2017 and is responsible for the further development of the internal and external marketing and communication strategy, the expansion of the digital offering, and involved in contributing to various studies, sector guides, and sustainability brochures. She completed her Master’s degree at the FOM Hochschule für Oekonomie & Management in the field of Marketing & Communication with a final thesis of an empirical analysis for the development of a communication concept. In her bachelor’s degree in Business Administration – also at FOM – she already focused on marketing and sales with reference to sustainability in food retailing.

Experience

01/2017 – today

Witten/Herdecke University, Center for Sustainable Leadership (ZNU), www.mehrwert-nachhaltigkeit.de; Position: Consultant

01/2011 – 12/2016

Witten/Herdecke University, Center for Sustainable Leadership (ZNU), www.mehrwert-nachhaltigkeit.de; Position: Assistant of the center management

Education

09/2017 – 10/2020

FOM University of Applied Sciences, www.fom.de, Master of Science Marketing & Communication; Master thesis: Empirical analysis for the development of a communication concept using the example of a university institution

09/2011 – 11/2016

FOM University of Applied Sciences, www.fom.de, Bachelor of Arts in Business Administration; Bachelor thesis: Sustainability in food retailing (LEH) - measuring success using the example of sustainability islands

08/2008 – 01/2011

Witten/Herdecke University, www.uni-wh.de, Apprenticeship as office clerk