Presentation of results “Communicating corporate commitment to biodiversity conservation” on 15.05.2024 at the fifth Biodiversity Working Group (only german)

Mon, 29 Jul 2024 13:19:59 +0000
Communication

As part of the online event series “Biodiversity Working Group” for companies in the food industry, key results of the second representative consumer survey with 1,500 respondents were presented on May 15, 2024. The survey was conducted by the Center for Technology and Society (ZTG) at the Technical University of Berlin. Using a conjoint analysis, sample products from the project partners Alfred Ritter GmbH&Co KG, FRoSTA AG and Seeberger GmbH were used to determine which design and statements on biodiversity protection are preferred by consumers and how these communication messages affect their willingness to pay for food produced in a biodiversity-friendly way.

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